Gosh

2016

5min

Jamie xx’s Gosh music video, directed by Romain Gavras, is a visually striking short film set in the uncanny replica town of Tianducheng, China—a faux Paris complete with a 300-foot Eiffel Tower and empty, Parisian-style streets. Eschewing CGI entirely, the video features a man with albinism, dressed in white, celebrated as a godlike figure by an army of over 400 disciples. Gavras uses sweeping, symmetrical visuals and hypnotic choreography to create a surreal meditation on idolization, isolation, and the strange beauty of artificial environments. A masterclass in ambitious, atmospheric filmmaking, Gosh transforms a forgotten backdrop into a hauntingly vivid world.